Common Questions

No. GA4, Triple Whale, Northbeam - they all show *revenue* performance (ROAS). We show *profit* performance after product costs, fees, shipping, and returns. That's a completely different decision framework. ROAS tells you revenue per pound spent. Profit ROAS tells you profit per pound spent. That's why a "winning" 4x ROAS campaign can actually lose money once margins are included.