Profit With Insights
Your Ad Dashboards Show 4x ROAS. Your Accountant Shows You're Losing Money.Your Ad Dashboards Show 4x ROAS. Your Accountant Shows You're Losing Money.
See which ad campaigns are actually profitable - not just driving revenue. Most e-commerce brands optimize on ROAS. We show profit ROAS after product costs, fees, returns, and shipping.See which ad campaigns are actually profitable - not just driving revenue. Most e-commerce brands optimize on ROAS. We show profit ROAS after product costs, fees, returns, and shipping.
Built for brands spending £30K+/month on adsBuilt for brands spending £30K+/month on ads
Why ROAS Lies (And What To Track Instead)
What Google Ads Shows You ✅
What Actually Happened ⚠️
This is a real scenario. One campaign appeared profitable at 4.2× ROAS. Once actual business costs were included, it generated £7,000 on £10,000 spent. Another campaign showed only 3.1× ROAS but generated £12,000 in profit because margins were higher.
This is the same problem major retailers face with promotions. A "20% off everything" sale drives massive revenue but can lose money once product costs and the discount are included. We've seen this pattern across every category of e-commerce.
Your dashboard optimises for ROAS. Your business needs profit.
Who This Is For
✅ This is for you if:
- £5M-£50M annual revenue
- £30K+/month ad spend (Google/Meta combined)
- Multiple products with varying margins
- Making decisions based on ROAS instead of profit ROAS
- Operating on Shopify, WooCommerce, or custom platforms
- Have product cost (COGs) data available
❌ This is NOT for you if:
- Under £2M revenue (you need basic analytics first)
- Under £10K/month ad spend (ROI doesn't justify cost)
- Only one product with fixed margin (simple profit calc works)
- Don't track product costs or margins
- Primarily organic/non-paid traffic
We built this for mid-market e-commerce brands who have the complexity where ROAS and profit ROAS diverge significantly. If you're smaller or larger, we can still help - but this sweet spot is where we deliver maximum value fastest.
Your Ad Spend Is Profitable. Your Business Isn't. Here's Why.
Hidden Costs Eat Your Profit
Returns, shipping, payment fees, platform commissions, and true product costs never appear in Google Ads or Meta dashboards. A campaign showing 4× ROAS can still lose money once real costs are included.
You're Scaling the Wrong Campaigns
A 4x ROAS campaign with low margins can lose money while a 3x ROAS campaign with high margins makes £12,000 in profit. Standard dashboards show revenue performance. You need to see profit performance. That's why campaigns look great in Meta but your accountant is panicking.
Wrong Metrics, Wrong Decisions
ROAS tells you revenue per pound spent. It doesn't tell you profit per pound spent. That's why campaigns look great in your dashboard but your accountant is panicking.
If you're spending £30K+ monthly on Google and Meta ads and optimizing for ROAS instead of profit ROAS, you're likely scaling campaigns that lose money and under-investing in high-margin winners.
One System. Real-Time Profit. Every Channel.
See actual profit from every pound spent on ads
after product costs, platform fees, shipping, and returns are deducted.
Track 100% of conversions with cookieless server-side tracking
that captures what GA4 misses due to iOS and browser restrictions.
Know what to do next with an Opportunity Feed
that tells you exactly which campaigns to pause, scale, or adjust every morning.
Stop Analyzing. Start Doing.
What you see in Google Analytics 4
742 metrics. Zero clarity on what to do next.
What you see every morning
Campaign: Summer Sale - UK Broad
Losing £340/day after product costs
→Action: Pause, redirect to high-margin campaigns
Campaign: Meta Advantage+
Profit: £890/day, 47% margin
→Action: Increase budget £600 → £900
Campaign: Google Search - Shoes
8% margin (returns killing you)
→Action: Add negative keywords for "cheap", "budget"
Every recommendation includes the maths. You see exactly why we're suggesting it and what the expected impact is. You make the final decision. We just show you what to do next.
Three Steps. Seven Days. Real Profit Data.
Connect
Grant read-only access to: • Google Analytics 4 • Google Ads • Meta (Facebook/Instagram Ads) • Your ecommerce platform (Shopify, WooCommerce, BigCommerce, or custom) We also install a lightweight tracking tag (15 minutes, we guide you through it) that captures the 40-60% of conversions GA4 misses due to iOS restrictions. Privacy-safe · GDPR compliant · No fingerprinting We never get write access. We can't pause campaigns, change budgets, or touch anything. Read-only.
Ingest
Our system pulls 12 months of historical data from all connected platforms. We match every order to: • Exact ad source (campaign, ad set, creative) • Product cost (COGS) • Platform fees • Payment processing fees • Shipping costs • Returns and refunds Then calculate true profit per campaign, ad, keyword, audience, and product.
Optimise
Your Profit Dashboard goes live showing real-time profit by channel. Your Opportunity Feed generates the top 3-5 actions to take today based on yesterday's data. Daily and weekly digests arrive via email/Slack with specific recommendations. You decide what to action. We just show you what's actually making or losing money.
No obligation. We'll explain the exact setup process for your specific platforms.
Built on 27 Years of E-commerce Data Infrastructure Experience
We've built PWI based on 27 years of solving data infrastructure and profit visibility problems across e-commerce, travel, and major retail. From working with eBay, Play.com, THG, lastminute.com, and Travelodge, to building e-commerce feeds and promotional analytics for Argos, Tesco, and Morrisons - we've seen every variation of this problem.
Marketplaces & Pure-Play E-commerce
At major marketplaces and online retailers, ad data, platform sales data, and marketing data never lined up. Teams spent hours weekly in spreadsheets trying to reconcile performance across channels. We built automated data pipelines and centralized reporting to create a single source of truth.
Eliminated manual reporting. Clear profit visibility by channel.
Major UK Retailers
Working directly with Argos, Tesco, and Morrisons on their e-commerce feeds and promotional data, we tackled the same challenge: connecting marketing spend and promotional activity to actual product margins and profitability. Standard reports showed revenue lift; we revealed true profit impact.
Identified unprofitable promotions. Optimized for profit, not just volume.
Travel & Booking
In travel and hospitality, ad performance looked strong in dashboards, but once booking fees, cancellations, and true cost of sale were included, profitability told a completely different story. We connected marketing spend to actual business economics across the entire funnel.
Found campaigns with negative ROI despite strong ROAS metrics.
The fundamental problem is the same everywhere: ad platforms show revenue performance, but your business runs on profit. PWI brings the data infrastructure and profit analytics we built for enterprise retailers to mid-market e-commerce brands.
Your Data. Your Control. Never Shared.
Cloudflare Enterprise Infrastructure
Built on Cloudflare's SOC 2 Type II compliant platform. Encrypted at rest and in transit. Data stored in EU/UK regions only.
Read-Only Access
We request read-only API access to your ad accounts and analytics. We cannot pause campaigns, change budgets, or modify anything. Ever.
GDPR Compliant
Full GDPR compliance. Data processing agreements available. Right to deletion honoured within 48 hours.
Your Business, Your Data
We don't sell data. We don't use your data to train AI models for other clients. We don't aggregate or anonymise your metrics for benchmarking.
90-Day Profit Pilot Program
We're looking for 3 businesses to prove this system works. Get founder-led pricing and white-glove setup.We're looking for 3 businesses to prove this system works. Get founder-led pricing and white-glove setup.
What You Get
First 30 days completely free
No credit card required. Cancel before day 31 if you don't see value.
Founding customer pricing: £2,500/month
Standard pricing is £3,500 per month. As a founding customer, you save £1,000 per month permanently.
White-glove setup
We handle 90% of the technical setup. You just grant access and install one tag.
Weekly check-ins for first 60 days
Direct access to our technical team to ensure you're getting maximum value.
Full system access
You get full access to the Profit Dashboard, Opportunity Feed, daily digests, Slack alerts, and API access.
60-day profit guarantee
If we don't find at least £10,000 in wasted spend or profit opportunities in your first 60 days, you pay nothing.
What We Need
Current ad spend: £30,000+/month
(Google Ads, Meta, or combined across channels)
Annual revenue: £5M+
(Sweet spot: £10M-£50M. Founder-led teams at this scale)
Ecommerce or DTC business
(Physical or digital products are supported, provided clear cost of goods data is available.)
Read-only access to:
• Google Analytics 4 • Google Ads • Meta Business Manager • Ecommerce platform (Shopify/WooCommerce/etc)
Honest feedback
As we refine the product, we need real-world input on what's working and what needs improvement.
A testimonial if you see value
We value specific, measurable results. “Found £18K in wasted spend” is far more useful than “Great product.”
Only accepting 3 businesses. Application reviewed within 24 hours.
Common Questions
Your Next £50,000 In Profit Is Hiding In Your Ad Account
We'll show you exactly where.
No cost, no obligation for first 30 days
We'll analyze your setup and show you 2-3 profit gaps
Even if you don't sign up, you get actionable insights
Only 3 spots available
GDPR Compliant | SOC 2 Type II Infrastructure
Contact: +44 07383 295666 | hello@profitwithinsights.com